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Salesforce MKT-101 is an exam that focuses on building and analyzing customer journeys using Salesforce Marketing Cloud. MKT-101 exam is designed for professionals who want to demonstrate their expertise and knowledge of the tools and features available in Salesforce Marketing Cloud to build and analyze customer journeys. It is also suitable for individuals who want to enhance their skills and advance their careers in the field of digital marketing.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q40-Q45):

NEW QUESTION # 40
A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?

A. Subscriber Group
B. Send Log
C. Data Filter
D. Web Collect

Answer: D

NEW QUESTION # 41
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?

A. Triggered Import - user initiated send (not scheduled)

Answer: A

NEW QUESTION # 42
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?

A. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)
B. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)
C. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)
D. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)

Answer: A

NEW QUESTION # 43
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

A. SSJS
B. AMPscript
C. SQL
D. HTML

Answer: B

NEW QUESTION # 44
Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?

A. Email Send Report
B. Include Measures within a Filter
C. Compare Email Sends on the Tracking page
D. Email Comparison Report

Answer: C

NEW QUESTION # 45
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