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Salesforce Marketing-Cloud-Administrator Certification Exam consists of 60 multiple-choice questions that must be completed within 105 minutes. Marketing-Cloud-Administrator exam is proctored and can be taken online or in-person at a test center. The passing score for the exam is 65%, and the cost of the exam is $200.

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q112-Q117):

NEW QUESTION # 112
Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the Mobile Push and Email channels are used within the same account?

A. Strategically control the Contact Key values in email, but let Marketing Cloud automatically tie records as needed from Mobile Push.
B. Strategically control the Contact Key values and tie records together across channels using this key.
C. Use a third-party system to identify and delete duplicate Contact Keys.
D. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

Answer: B

Explanation:
The best way to prevent duplicate records in Marketing Cloud is to strategically control the Contact Key values and tie records together across channels using this key. The Contact Key is a unique identifier for each contact in Marketing Cloud, and it can be set by the admin or automatically generated by Marketing Cloud. If the same Contact Key is used for a contact in both email and mobile push channels, then the contact will be unified and not duplicated.

NEW QUESTION # 113
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities possible?

A. Einstein STO
B. Join
C. Wait Until Date
D. Engagement Split

Answer: B

NEW QUESTION # 114
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose
2 answers

A. Open and click activity are tracked in either version.
B. An auto-generated text version will be sent with your HTML email.
C. The email will avoid detection by various SPAM filters.
D. A custom text version will be sentwith your HTML email.

Answer: A,B

NEW QUESTION # 115
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

A. Data extensions are necessary for Contact Builder
B. Data extensions support Customer ID to be used as Subscriber Key.
C. Data extensions can store HTML code as an attribute.
D. Data extensions allow for add/update Import activity.

Answer: D

Explanation:
The advantages of using data extensions over lists in Marketing Cloud, especially given the complex data needs outlined:
* Add/Update Capability: Data extensions support add/update import activities, allowing for the nightly refresh of the customer data from the data warehouse without duplicating records.
* Handling Large Data Volumes: Data extensions are more suitable for managing large volumes of data with numerous attributes, such as the scenario described with 5 million records and 40+ attributes.

NEW QUESTION # 116
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?

A. Create a user-initiated message to logged-in customers to send once the website is restored.
B. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
D. Create and send an apology email that includes a discount for a future purchase to all customers

Answer: D

Explanation:
Given the website outage experienced by NTO during a peak shopping period:
* D. Create and send an apology email that includes a discount for a future purchase to all customers:
This action acknowledges the inconvenience caused by the outage and incentivizes customers to return to the site. Offering a discount can help mitigate any negative sentiment and encourage customers to complete their interrupted purchases.
This approach helps to maintain customer goodwill and potentially recover some of the lost sales due to the outage.

NEW QUESTION # 117
......

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