MKT-101 test torrent, exam questions and answers for Build and Analyze Customer Journeys using Marketing Cloud

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To earn your Salesforce MKT-101 Certification, you'll need to demonstrate a thorough understanding of the Marketing Cloud's key features and capabilities, including email marketing, mobile marketing, social media marketing, and more. You'll also need to be able to create and analyze customer journeys using the Marketing Cloud's Journey Builder tool, which allows you to map out the various touchpoints that customers have with your brand and create personalized interactions at each step of the way. With this certification, you'll be able to demonstrate your expertise in all of these areas, making you a more valuable asset to any marketing team that uses Salesforce.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q46-Q51):

NEW QUESTION # 46
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)

A. Identify what key the customer wants and have the MC Contact model control it.
B. Purge the current records and carry on with new keys sourced from Sales Cloud.
C. Get existing records updated with new Keys sourced from Sales Cloud instance.
D. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.

Answer: A,C

NEW QUESTION # 47
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send dat
a. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

A. Filter Activity in Automation Studio
B. Email Performance Over Time Report
C. Pivot table in Datorama Reports

Answer: C

NEW QUESTION # 48
Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high-value customers. NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?

A. Send Email
B. Verification
C. Wait

Answer: C

NEW QUESTION # 49
Northern Trail Outfitters want a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?

A. Attribute group in Contact Builder for segmentation.
B. Relational data extensions with primary keys to match subscribers with their data
C. Data Extension Entry Source in journey Builder with a filter
D. List model and Groups in Single Send Journeys.

Answer: D

Explanation:
To use a simple segmentation strategy for identifying subscribers for their emails, Northern Trail Outfitters should use list model and groups in Single Send Journeys. List model is a method of storing subscriber information in lists rather than data extensions. Groups are segments of subscribers based on list attributes or behaviors. Single Send Journeys are journeys that allow marketers to send one-time messages to lists or groups using Journey Builder features. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_list_model.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_groups.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_single_send_journeys.htm&type=5

NEW QUESTION # 50
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?

A. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
B. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
C. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
D. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.

Answer: B

NEW QUESTION # 51
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