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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q68-Q73):

NEW QUESTION # 68
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?

A. In the Shared Data Extensions folder
B. In the Synchronized Data Extensions folder
C. In the Data Extensions folder with sharing enabled

Answer: A

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Shared Data Extensions and Data Sharing

NEW QUESTION # 69
The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?

A. Smart capture block
B. Interactive Email Form block
C. Einstein content block

Answer: B

Explanation:
Reference:Salesforce Documentation - Interactive Email Forms

NEW QUESTION # 70
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A. Delete the subscriber from All Subscribers
B. Add the subscriber to the auto-suppression list.
C. Use the complaint exclusion list on future sends.

Answer: B

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Auto-Suppression Lists

NEW QUESTION # 71
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A. Under user permissions, select limited template access.
B. Configure Content Blocks to only be usable within approved templates.
C. Configure restrictions within a Content Area for approval block types

Answer: C

Explanation:
To ensure that the content within email templates adheres to branding guidelines, you can configure restrictions within a Content Area to limit the types of content blocks that can be used. This ensures that only approved types of content are used in the email, maintaining consistency with branding guidelines.
Reference:Salesforce Marketing Cloud Documentation on Content Area Restrictions

NEW QUESTION # 72
A marketer is testing an email that includes an Interactive Email Form and discovers the form ismissing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?

A. Ensure characters in the CSS tags are limited to16kB.
B. Ensure the 'Optimize for Gmail' checkbox is selected.
C. Ensure fallback content has been configured for Gmail.

Answer: C

Explanation:
Interactive Email Forms might not be fully supported in all email clients, including Gmail. To ensure a better user experience, the email developer should configure fallbackcontent for Gmail. This ensures that if the interactive form cannot be displayed, an alternative static content is shown instead, maintaining the email's functionality and message.
References:
Salesforce Marketing Cloud Documentation:Interactive Email Forms

NEW QUESTION # 73
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