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Salesforce Media Cloud Consultant Exam Sample Questions (Q83-Q88):

NEW QUESTION # 83
A media cloud customer utilizesindustries order managements to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external system, such as inventory management for reserve/assin ad placement, ad servers, and a billing system for invoicing. Which two guidelines should a consultant follow when desinin an orchestration plan to external systems?

A. create separate orchestration plan definitions for provisioning , logistics, inventory, and/or billing
B. fully describe all commercial product entities using product attributes.
C. create a master end-to-end plan to sequence the major milestones of all orders
D. use a single swim lane or orchestration plan for all callouts to all external systems

Answer: A,C

Explanation:
When designing an orchestration plan for a Media Cloud customer utilizing Industries Order Management to manage advertising publishing, the guidelines to follow includecreating separate orchestration plan definitions for provisioning, logistics, inventory, and/or billing, and creating a master end-to-end plan to sequence the major milestones of all orders. This approach ensures that each aspect of the order fulfillment process is meticulously planned and managed, while the master plan provides a comprehensive overview of the order lifecycle, facilitating coordination and efficiency across multiple external systems.
References:
Salesforce Industries Order Management documentation: https://help.salesforce.com/articleView?
id=industries_order_mgmt_overview.htm

NEW QUESTION # 84
Apublisher is working with agents, which is Home's agency, to advertise Home's products. How should a Consultant create and relate these records in Advertising Sales Management (ASM)?

A. create a home account and create an agents account with a brand record tyoe
B. create a home account and create an agents account with an agency record type
C. create home and agents as accounts without specific record types.
D. create a home acount and agents as a contact on the home account.

Answer: B

Explanation:
To represent the relationship between Home and its agency, Agents, in Advertising Sales Management (ASM), the consultant should create two separate accounts: one for Home with a standard or advertiser record type, and another for Agents with an agency record type. This approach allows for the clear delineation of roles between the advertiser (Home) and its agency (Agents), enabling effective management and tracking of the advertising campaigns and interactions between the two entities.References:https://help.salesforce.com/

NEW QUESTION # 85
Which sObject defines the resolution of the device used when an ad needs to be de displayed as part of digital ad sales?

A. product
B. media content title
C. media channel
D. ad creative size type

Answer: D

Explanation:
TheAd Creative Size TypesObject in Salesforce Media Cloud defines the resolution and dimensions required for ad creatives to be properly displayed across different devices. Thisobject is crucial in digital ad sales as it ensures that ads are appropriately formatted and rendered on various screens, enhancing the viewer's experience and the effectiveness of the advertisement. By specifying the resolution and size of ad creatives, this object helps in maintaining consistency and quality in ad presentations across different media channels.
References:
Salesforce Media Cloud documentation:https://help.salesforce.com/
Salesforce Advertising Sales Management resources:
https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 86
A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?

A. build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site
B. set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.
C. leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
D. set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail

Answer: C

Explanation:
To expand reach into the small and medium business segment and enable self-service for media planning, leveraging the Advertising Sales Management self-care feature through an Experience Cloud portal is the most effective solution. This approach allows approved advertisers or agencies to access a dedicated portal where they can autonomously create, modify, and track their media plans. This self-service capability not only enhances the customer experience by providing direct control over their media planning activities but also alleviates the workload on the sales team, making it easier to scale operations and reach a broader audience.
References:
Salesforce Experience Cloud documentation:
https://www.salesforce.com/products/experience-cloud/overview/
Salesforce Advertising Sales Management resources:
https://www.salesforce.com/products/media-cloud/solutions/advertising-sales-management/

NEW QUESTION # 87
A b2b advertising publishing company has recently upgraded advertising sales management winter 22 to advertising sales management spring 22. Certain core components have been moved to the media service on the core platform to ensure easier upgrades. Which set of components are delivered as part of the managed package?

A. flexipage, custom labels, data model, media service
B. flexipage, custom labels, velocity integration settings, custom layouts
C. omniscript definition, cpq api's, flexipages, custom labels
D. omniscript definitions, CPQ API's, apex classes, lightning web components

Answer: D

Explanation:
In the upgrade from Advertising Sales Management Winter '22 to Spring '22, certain core components were moved to the media service on the core platform to facilitate easier upgrades. The set of components delivered as part of the managed package includes:
OmniScript Definitions: These define the scripts for guided selling processes and customer interactions within the Advertising Sales Management application.
CPQ APIs: Application Programming Interfaces for the Configure, Price, Quote functionality, enabling complex pricing and quoting processes.
Apex Classes: Custom Apex code that provides extended logic and functionalities specific to the advertising sales management process.
Lightning Web Components: Modern, lightweight UI components that enhance the user interface and user experience within the Advertising Sales Management application.
These components form the backbone of the managed package, ensuring that the core functionalities required for advertising sales management are maintained and upgraded effectively.
References:
Salesforce CPQ API documentation: https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/ Salesforce Lightning Web Components Guide: https://developer.salesforce.com/docs/component-library
/documentation/en/lwc
Salesforce OmniStudio documentation: https://developer.salesforce.com/docs/atlas.en-us.omnistudio.meta
/omnistudio/

NEW QUESTION # 88
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