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C_C4H63_2411 100% Exam Coverage | C_C4H63_2411 Certification
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SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform Sample Questions (Q67-Q72):
NEW QUESTION # 67
What tools are supported by SAP Customer Data Platform to call external REST APIs?
Note: There are 2 correct answers to this question.
- A. Generic Webservice Provider
- B. Application integration
- C. Connector Studio
- D. Web Client Application
Answer: C,D
NEW QUESTION # 68
For which of the following use cases is SAP Customer Data Platform most applicable? Note: There are 2 correct answers to this question.
- A. To discover how customers are using products and services
- B. To understand the ways clients interact with brands
- C. To show how a marketing campaign performed quarter over quarter
- D. To provide detailed financials of cash flow statements
Answer: A,B
Explanation:
The SAP Customer Data Platform is designed to provide a unified view of customer contacts, accounts, and relationships to unlock enriched, real-time insights. It is most applicable for understanding the ways clients interact with brands (B) and discovering how customers are using products and services (D). This platform enables businesses to capture every aspect of customer behaviors and experiences across channels, providing actionable data to downstream systems in real-time to power sales and marketing operations.
Reference = The information aligns with the insights shared in the SAP Community article on SAP Customer Data Platform for B2B Use Cases1 and the SAP Learning journey on exploring SAP Customer Data Platform essentials2.
NEW QUESTION # 69
You need to implement a B2B scenario for regions, organizations, and roles. What is the SAP recommended best practice?
- A. Create region and organization as entities and roles as relationship.
- B. Implement region and organization as activity and roles as group.
- C. Implement region and organization as groups and roles as relationship.
- D. Implement region and organization as groups and roles as activity.
Answer: C
Explanation:
The SAP recommended best practice for implementing a B2B scenario involving regions, organizations, and roles is to model regions and organizations as groups. This allows for the aggregation of accounts and related data under these categories. Roles are then implemented as relationships, which define the interactions and connections between different entities within the platform, such as between users and organizations or between organizations themselves. Reference = B2B for SAP Customer Data Platform - SAP Learning The SAP recommended best practice for implementing a B2B scenario involving regions, organizations, and roles is to model regions and organizations as groups. This allows for the aggregation of accounts and related data under these categories. Roles are then implemented as relationships, which define the interactions and connections between different entities within the platform, such as between users and organizations or between organizations themselves. Reference = B2B for SAP Customer Data Platform - SAP Learning
NEW QUESTION # 70
You want to implement family customer accounts in SAP Customer Data Platform. What is the best way to do this?
- A. By using custom profile attributes
- B. By using groups and relationships
- C. By using segments
- D. By using a dedicated activity schema
Answer: B
Explanation:
The SAP Customer Data Platform supports the implementation of family customer accounts through the use of groups and relationships. This approach allows for the creation of a unified view of customer contacts, associated accounts, and the relationships within these accounts. By leveraging this structure, organizations can gain enriched, real-time insights into their customer base, which is essential for driving growth and providing a customer-centric experience.
Reference = This information is corroborated by the SAP Community article discussing the use of the SAP Customer Data Platform for B2B use cases, which outlines the importance of understanding customer relationships and the benefits of having actionable data1.
NEW QUESTION # 71
You want to create a calculated indicator.
What attributes from the customer schema can you use? Note: There are 3 correct answers to this question.
- A. Events
- B. Actions
- C. Profile
- D. Segments
- E. Activity indicators
Answer: A,C,E
Explanation:
When creating a calculated indicator within the SAP Customer Data Platform, you can utilize attributes from the customer schema such as Events (B), Profile , and Activity indicators (D). These attributes can be combined in a mathematical equation to create a new indicator that reflects complex calculations. For example, you can use numeric profile attributes, activity indicators, or activities from the CDP schema to calculate the new indicator, and you can also apply conditions to narrow down the customer profiles to which the calculation will be applied.
Reference = This information is supported by the SAP Help Portal documentation on creating a calculated activity indicator1 and activity indicator calculation2.
In the SAP Customer Data Platform, when creating a calculated indicator, certain attributes from the customer schema are pivotal for defining complex metrics that provide deeper insights into customer behaviors and preferences. The attributes you can use include:
B . Events: These attributes encompass various customer interactions and behaviors captured as events, such as purchases, website visits, or engagement with marketing campaigns. Events can be used to calculate indicators that reflect customer activity levels, preferences, or engagement patterns.
C . Profile: Profile attributes contain demographic and personal information about the customer, such as age, location, preferences, and more. These attributes can be used in calculated indicators to segment customers, personalize experiences, or predict customer behaviors based on their profiles.
D . Activity indicators: These are metrics or flags derived from customer activities and behaviors, such as frequency of purchases, average transaction value, or recent engagement. Using activity indicators to create calculated indicators allows for the synthesis of complex metrics that can measure customer loyalty, lifetime value, or risk of churn.
By leveraging these attributes, calculated indicators can provide multifaceted insights into customer behavior, preferences, and value, driving more informed business decisions and personalized customer experiences.
Reference:
SAP Customer Data Platform documentation on creating calculated indicators and using customer schema attributes.
Best practices for leveraging customer data attributes in the SAP Customer Data Platform for advanced analytics and segmentation.
NEW QUESTION # 72
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