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SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform Sample Questions (Q57-Q62):
NEW QUESTION # 57
Which of the following describes a business unit in SAP Customer Data Platform?
- A. The business unit represents the owner of the SAP Customer Data Platform tenant. Each business unit within the organization has separate SAP Customer Data Platform tenants provisioned.
- B. A business unit represents the part of a business responsible for maintaining ongoing business relationships with customers in a given market. A single business unit can include more than one brand.
- C. The business unit is a predefined optional attribute in the customer schema. It allows segmenting of B2B customers based on their business hierarchy.
- D. A workspace can have multiple business units. The business units share customer information.
Answer: B
NEW QUESTION # 58
The search API for a single customer record does not show any segments tied to the profile, but you can see the segments in the customer dashboard. What could be the reason for this?
- A. Segment fields are not part of the processing purpose for the record.
- B. The query API is not using the Unified Profile viewld.
- C. Segment data is never returned by the query API.
- D. Permissions for the API authorization keys are not set up correctly.
Answer: D
Explanation:
The issue described could be due to incorrect permissions for the API authorization keys. When the permissions are not set up correctly, the search API may not return segment data tied to a customer profile, even though these segments are visible in the customer dashboard. Proper configuration of API authorization keys is essential to ensure that the search API has the necessary permissions to access and return all relevant data, including customer segments.
Reference = This explanation aligns with the information provided in the SAP Customer Data Platform documentation and resources12.
NEW QUESTION # 59
You need to implement a B2B scenario for regions, organizations, and roles. What is the SAP recommended best practice?
- A. Implement region and organization as activity and roles as group.
- B. Create region and organization as entities and roles as relationship.
- C. Implement region and organization as groups and roles as relationship.
- D. Implement region and organization as groups and roles as activity.
Answer: C
Explanation:
The SAP recommended best practice for implementing a B2B scenario involving regions, organizations, and roles is to model regions and organizations as groups. This allows for the aggregation of accounts and related data under these categories. Roles are then implemented as relationships, which define the interactions and connections between different entities within the platform, such as between users and organizations or between organizations themselves. Reference = B2B for SAP Customer Data Platform - SAP Learning The SAP recommended best practice for implementing a B2B scenario involving regions, organizations, and roles is to model regions and organizations as groups. This allows for the aggregation of accounts and related data under these categories. Roles are then implemented as relationships, which define the interactions and connections between different entities within the platform, such as between users and organizations or between organizations themselves. Reference = B2B for SAP Customer Data Platform - SAP Learning
NEW QUESTION # 60
You want a customer to be included in an audience. Which data must be available for the customer?
- A. Action
- B. Activity indicator
- C. Segment
- D. Processing purpose
Answer: D
Explanation:
For a customer to be included in an audience within the SAP Customer Data Platform, it is essential that they have an active processing purpose, such as "Marketing consent". This processing purpose is a prerequisite for adding customers as audience members, ensuring that data governance and customer consent are respected.
Reference = The information is derived from the SAP Help Portal documentation on Audiences, which emphasizes the importance of having an active processing purpose for customers to be part of an audience1.
NEW QUESTION # 61
Which of the following are entities and attributes that can be used to create an audience? Note: There are 3 correct answers to this question.
- A. Unified Customer Profile
- B. Trigger attributes
- C. Activity attributes
- D. Contextual profile
- E. Action attributes
Answer: A,C,D
Explanation:
In the SAP Customer Data Platform, to create an audience, the following entities and attributes can be utilized:
Unified Customer Profile: This entity provides a consolidated view of customer data from various sources.
Contextual Profile: This entity represents a real-time snapshot of customer interactions and behaviors.
Activity Attributes: These attributes are related to customer actions and behaviors that are tracked by the platform.
These entities and attributes are essential for grouping customers into audiences, which can then be targeted in marketing campaigns. The audience configurations within the SAP Customer Data Platform include customer profile or group entity attributes, activities, activity indicators, and segments, all of which contribute to the creation of a comprehensive audience for marketing purposes12.
Reference = The information provided is aligned with the SAP Customer Data Platform documentation and learning resources, specifically the sections on creating audiences and the entities and attributes involved in this process12.
NEW QUESTION # 62
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