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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q30-Q35):

NEW QUESTION # 30
Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

A. Audience
B. API
C. Date based
D. Salesforce data

Answer: A

Explanation:
To enable thesegment join to Journey Builderfeature in Interaction Studio:
* TheAudience entry source event typemust be configured.
* This allows segments created in Interaction Studio to be synchronized with Journey Builder, triggering journeys based on segment membership.
References:
* Salesforce Interaction Studio Documentation - Journey Integration

NEW QUESTION # 31
What attribute and value is passed in the event API request for returning server side campaigns?

A. Server Side messages = 1
B. Source = Server
C. Server side = true
D. Server side are always returned

Answer: B

Explanation:
In theEvent API requestfor returning server-side campaigns inSalesforce Interaction Studio (IS), the attributeSourcewith the valueServeris used. This ensures that the request explicitly identifies that it is for server-side campaigns, distinguishing it from client-side campaigns.

NEW QUESTION # 32
How often does interaction studio poll the sftp for new files for ingestion?

A. Immediately
B. Daily
C. Every 15 minutes
D. Hourly

Answer: C

Explanation:
Interaction Studio checks the designated SFTP server every 15 minutes for new files to ingest. This ensures relatively up-to-date data is available for personalization and other functionalities within the platform.

NEW QUESTION # 33
A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?

A. Rule-based targeting
B. Open time email
C. Surveys
D. A/B testing

Answer: B

Explanation:
Rule-based targeting in Marketing Cloud Personalization allows marketers to define specific criteria or rules that determine which content or experiences are delivered to individual customers. This enables a higher level of personalization compared to sending generic email blasts.
Here's how rule-based targeting can improve the customer's experience:
* Personalized content:By setting rules based on customer attributes, behavior, or preferences, marketers can ensure that emails contain relevant content that aligns with the customer's interests. This could include product recommendations, targeted promotions, or content related to their past interactions.
* Segmentation:Rule-based targeting allows for the creation of dynamic segments based on various criteria. This ensures that customers receive emails tailored to their specific needs and preferences, rather than generic messages intended for a broad audience.
* Improved engagement:When emails are personalized and relevant, customers are more likely to engage with them, leading to higher open rates, click-through rates, and conversions. This fosters a stronger customer relationship and increases the effectiveness of email marketing campaigns.
Why not the other options:
* B. Open time email:Open time email optimizes email send times based on when a customer is most likely to open them. While this can improve deliverability, it doesn't directly address the issue of personalization.
* C. Surveys:Surveys can collect valuable customer feedback but don't directly personalize email content.
* D. A/B testing:A/B testing compares different versions of an email to see which performs better. While useful for optimization, it doesn't inherently guarantee personalized content.
Salesforce Marketing Cloud References:
* Create and Manage Rules:This documentation explains how to create and manage rules in Marketing Cloud Personalization, which form the basis of rule-based targeting. Link to document [invalid URL removed]
* Targeted Emails:This resource provides information on how to create targeted email campaigns using rule-based personalization. Link to document [invalid URL removed] By implementing rule-based targeting, marketers can ensure that emails are personalized to each customer's interests, leading to a more engaging and satisfying experience.

NEW QUESTION # 34
What are three ways segments are used in marketing cloud personalization?

A. Recommending products
B. Targeting for campaigns
C. Analytics, trends and engagement
D. Set goal and filtersb)
E. Creating related lists within Salesforce CRM

Answer: B,C

NEW QUESTION # 35
......

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