Marketing-Cloud-Advanced-Cross-Channel New Study Notes - Training Marketing-Cloud-Advanced-Cross-Channel Online

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic	Details
Topic 1	Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
Topic 2	Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
Topic 3	Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.
Topic 4	Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
Topic 5	Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.
Topic 6	Mobile (SMS Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.

Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q60-Q65):

NEW QUESTION # 60
Select features Einstein content selection, Select 2

A. Uses open time email content
B. Content selection based on business rules

Answer: A,B

NEW QUESTION # 61
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.

A. Journey api
B. Transactional messaging api.
C. Email soap api
D. Rest api

Answer: B,D

Explanation:
To send a real-time email with a dynamic buy link when stock levels drop below 50, the most effective APIs to use are:
* B: REST API: This API can be used to integrate real-time triggers from your stock management system to Salesforce Marketing Cloud. It allows you to send real-time communications based on stock changes.
* C: Transactional Messaging API: Specifically designed for real-time, triggered messaging, this API is ideal for sending transactional emails that include dynamic content like a buy link based on immediate changes in data, such as inventory levels.

NEW QUESTION # 62
On which social channel can users create ad audiences?

A. Houzz
B. Tiktok
C. Twitter (X)
D. Instagram

Answer: D

NEW QUESTION # 63
What is true about SMS keywords other than HELP and STOP?

A. keywords in parent business unit are automatically available to all child business units
B. keywords in child business unit can be shared between other child business units
C. keywords in parent business unit can be shared to any child business units
D. keywords in parent or child business unit are available only in that business unit

Answer: D

Explanation:
For SMS keywords in Salesforce Marketing Cloud, the rule is:
* C: Keywords in parent or child business unit are available only in that business unit. Keywords are unique to each business unit, meaning they do not automatically share across parent or child business units. This setup ensures that keyword management remains distinct and organized within the specific business unit where it was configured, avoiding conflicts or misuse across different parts of the organization.

NEW QUESTION # 64
What data is there in mobile connect demographics, select3

A. Region
B. Email
C. First name
D. channel
E. City

Answer: A,C,E

Explanation:
* MobileConnect Demographics:
MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
* Available Data Fields (Standard):
A : City: The city associated with the contact's mobile number or address.
B : Region: The region (state, province, etc.) associated with the contact.
D : First Name: The contact's first name (if captured during opt-in or data import).
Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
* Why Other Options Are Incorrect:
C : Email: Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.
E : Channel: While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.

NEW QUESTION # 65
......

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