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To become certified in MCC-201, candidates must have a thorough understanding of Marketing Cloud Connect, which includes marketing automation, email marketing, data management, and customer journey management. Marketing Cloud Connect Essentials certification exam is a comprehensive assessment of the candidate's knowledge and skills in these areas, making it a valuable asset for professionals seeking to advance their careers in marketing cloud.

The Marketing Cloud Connect Essentials certification exam is an online, proctored exam that can be taken from anywhere, at any time. This means that candidates do not have to travel to a testing center to take the exam. MCC-201 Exam Fee is $200, and the certification is valid for two years.

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Salesforce MCC-201 (Marketing Cloud Connect Essentials) Exam is a certification program offered by Salesforce designed to test a candidate's knowledge and expertise in using the Marketing Cloud Connect platform. Marketing Cloud Connect Essentials certification is ideal for professionals who are looking to enhance their marketing skills and take their career to the next level.

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q144-Q149):

NEW QUESTION # 144
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.
What solution should they use?

A. Automation Studio and Interaction Builder
B. Automation Studio
C. Automation Studio and Journey Builder
D. Journey Builder

Answer: C

NEW QUESTION # 145
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?

A. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
B. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
C. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
D. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.

Answer: B

Explanation:
To simplify the sending process using Marketing Cloud with as little additional setup as possible, the customer should create a journey and use Salesforce Data and the Reports object as the entry source. This will allow them to use their existing complex reports in Sales Cloud as criteria for injecting contacts into the journey and sending them emails. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5

NEW QUESTION # 146
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?

A. Use Content Builder Send Flow to send the email to the Salesforce Campaign
B. Create a Journey with a Salesforce Campaign entry source and an Email Activity
C. Create a scheduled Automation with a Query Activity and a Send Email Activity
D. Create a Journey with a Salesforce Data entry source and an Email Activity

Answer: D

Explanation:
To send a welcome email to contacts when a contact record is added as a campaign member to a 'Loyalty Member' campaign in Sales Cloud, Northern Trail Outfitters should create a journey with a Salesforce Data entry source and an email activity. A Salesforce Data entry source allows marketers to inject contacts into a journey based on changes or events in Sales Cloud objects, such as campaign members. An email activity allows marketers to send an email message to contacts in a journey. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_email.htm&type=5

NEW QUESTION # 147
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?

A. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
B. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
C. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
D. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

Answer: D

NEW QUESTION # 148
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

A. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
B. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
C. Use a Query Activity in Automation Studio to create a segment before entering the journey.
D. Use a Data Extension Entry Source with an applied filter based on recent member activity.

Answer: C

NEW QUESTION # 149
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