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Salesforce Media Cloud Consultant Exam Sample Questions (Q99-Q104):

NEW QUESTION # 99
A publisher wants to create a media plan that includes linear adc for a specific tv program. Which object should a consultant use to define this TV program in media cloud?

A. media channel
B. ad space specification
C. media plan placements
D. ad creative

Answer: B

Explanation:
When creating a media plan that includes linear ads for a specific TV program in Media Cloud, the consultant should use the Ad Space Specification object to define the TV program. This object allows for the detailed characterization of the ad spaces available for advertising, including specific programs, ensuring that the media plan accurately reflects the intended placements and associated specifications. It provides a structured way to capture the unique attributes of each ad space, such as a TV program, within the media planning process.References:https://help.salesforce.com/

NEW QUESTION # 100
A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?

A. which type of marketing automation system is in use?
B. what are the dimensions for all digital ad formats for the publisher?
C. which types of ad products are included in media plans?
D. which ad servers does the system need to connect to forcampaign booking?

Answer: C,D

Explanation:
When evaluating the fit of Media Cloud Advertising Sales Management to replace an existing system for building media plans and integrating with Google Ad Manager, it's critical to understand the types of ad products included in media plans and the ad servers required for campaign booking. These questions help ascertain the complexity and diversity of the advertising products managed by the publisher and ensure that Media Cloud can support the necessary integrations and functionalities, such as campaign booking with various ad servers like Google Ad Manager, to meet the publisher's needs.References:https://www.salesforce.
com/products/media-cloud/advertising-sales/

NEW QUESTION # 101
Aconsultant needs to see the performance trend of the ad inventory sold in june of the last five years and use this information as input for campaigns next june. Which two optional add-on salesforce reporting components can be coupled with media cloud advertising sales management to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?

A. tableau
B. CRM analytics
C. ad manager
D. marketing cloud intelligence

Answer: A,B

Explanation:
To see the performance trend of ad inventory sold in June over the last five years and use this information for planning campaigns for the next June, a consultant can couple Media Cloud Advertising Sales Management with:
CRM Analytics: This tool provides advanced analytics capabilities within the Salesforce platform, enabling users to gather, analyze, and visualize data for better decision-making.
Tableau: As a powerful data visualization tool, Tableau can be integrated with Salesforce to provide detailed and customizable visualizations of historical ad campaign data, aiding in the analysis and planning process.
These reporting components enable the effective correlation and presentation of historical data, facilitating informed decision-making at the beginning of the sales cycle.
References:
Salesforce CRM Analytics documentation:https://help.salesforce.com/
Tableau and Salesforce integration guide: https://www.tableau.com/salesforce``#oaicite:0#``

NEW QUESTION # 102
Acustomer, who is already using the media cloud advertising sales management application, needs the ability to create and edit templates, while also being able to generate documents. Which two managed permissions ets are required for this?

A. dovGenInd CME digital experience User
B. dovGenInd CME runtime User
C. dovGenInd CME Designer User
D. MediaCloudPlus Runtime

Answer: B,C

Explanation:
For a customer using the Media Cloud Advertising Sales Management application who needs to create, edit, and generate templates and documents, the required managed permission sets areDocGenInd CME Designer User and DocGenInd CME Runtime User. The Designer User permission set enables users to design and create document templates, while the Runtime User permission set allows for the generation and management of documents based on those templates.
References:
Salesforce Document Generation documentation:https://help.salesforce.com/ Salesforce Media Cloud Advertising Sales Management Guide:
https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 103
Apublishing company is evaluating Salesforce for the below functionalitis: a) lead to opportunity b) case management c) a media-specific data model d) OmniStudio capabilities. What is the minimum salesforce licenses a consultant should suggest?

A. media cloud basic
B. media cloud advanced
C. media cloud publishing
D. media cloud growth

Answer: C

Explanation:
For a publishing company requiring functionalities like lead to opportunity, case management, a media-specific data model, and OmniStudio capabilities, the Media Cloud Publishing license is the most suitable. This license package is designed to cater to the unique needs of publishing companies, incorporating core Salesforce features along with media-specific enhancements and the advanced tools provided by OmniStudio for designing customer-centric experiences and workflows.References:https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 104
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