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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q165-Q170):

NEW QUESTION # 165
Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?

A. Google Analytics 360
B. Collect Tracking code
C. Conversion Tracking
D. Web & Mobile Analytics

Answer: B

Explanation:
The Collect Tracking code is a JavaScript code that is added to a website to capture and send user behavior data to Marketing Cloud. This data is stored in data extensions and can be used for Einstein Recommendations1

NEW QUESTION # 166
Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized Cloud Pages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?

A. Purchase a new private Domain for use in CloudPages
B. Purchase a new SAP for de-special.ntmarketing.com
C. CloudPages must use pages.ntmarketing.com
D. CloudPages must use the SAP domain

Answer: A

Explanation:
Purchasing a new private domain for use in CloudPages allows the admin to use a customized domain name for CloudPages, such as de-special.ntomarketing.com. This domain can be different from the SAP domain, which is used for email branding and deliverability. The other options are not feasible or correct.

NEW QUESTION # 167
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?

A. Deploy separate Publication Lists for each region within one account
B. Deploy Multi-Org with a single Marketing Cloud Account
C. Separate regions into business units and apply Subscriber Filters
D. Filter data view permissions at the subscriber level

Answer: C

Explanation:
To ensure subscriber data is appropriately segregated between the EMEA and AMER teams, the Marketing Cloud admin should separate regions into different business units and apply Subscriber Filters. This setup allows for distinct data management and access controls per region, aligning with security and legal requirements. By configuring business units specific to each region, the admin can effectively control data visibility and operations within those regional contexts.
Reference: Salesforce Help - Business Unit Setup

NEW QUESTION # 168
A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

A. Analyst and Marketing Cloud Viewer
B. Data Manager and Analyst
C. Content Creator and Marketing Cloud Viewer

Answer: A

Explanation:
To give the marketing analyst access to all tracking data but no send activities, the admin should apply the Analyst and Marketing Cloud Viewer default user roles. The Analyst role allows the user to view tracking data, reports, and dashboards for all channels. The Marketing Cloud Viewer role allows the user to view content, subscribers, and data extensions, but not modify or send them

NEW QUESTION # 169
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers

A. Text
B. Number
C. Decimal
D. Boolean

Answer: B,D

Explanation:
When creating a data extension for subscriber data from a data warehouse, fields that typically require minimal consideration for size or scalability include:
Number: Fields designated as 'Number' generally consume less storage space and are straightforward in terms of scalability and processing within data extensions.
Boolean: Boolean fields, representing simple true/false values, are highly efficient in terms of storage and processing, making them less of a concern in terms of scalability.
Reference: Salesforce Marketing Cloud Data Extension Best Practices

NEW QUESTION # 170
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